
OUR VALUES

Good Faith
In good faith, high quality, fairness and mutual benefit, we will continue to expand with more distribution, enterprise, etc cooperation and common development hand in hand!
We are responsible for the highest ethical and performance standards. We promise to be there before and after the purchase. We guarantee 100% satisfaction. We will make you smile.

Innovation
JoyWay is truly focused on meeting and exceeding the needs and expectations for our clients and fully committed to creating value for partners. We attach great importance to innovation as we constantly seek to improve our products and service. We have professional engineers and chemists team in our R&D department. We’re always developing new products and technologies, we continually research and evaluate the latest formula in teeth whitening industry.

Our Responsibility
To provide high quality products with very reasonable price to the world, make you smile because you will be satisfied with our products and service, make your customers’ smile more beautiful because of good effect of our teeth whitening products but 100% safe.

Natural Ingredients
JoyWay only make the natural, vegan, cleanest, safe and most effective teeth whitening products. Our eco-friendly process uses only natural and organic ingredients to lighten up teeth without any harmful chemicals involved, it is a more gentle approach to teeth whitening. It works by restoring the natural pH balance of your mouth, which helps to keep your teeth healthy and white. Our eco-friendly products can benefit your health and save the environment at the same time.
Our GoalWhite teeth whitening gel, strips, power, toothpaste, etc are nontoxic, vegan, fluoride-free, gluten-free, SLS-free, preservative-free and carrageenan-free formula made with no parabens, no phthalates, no GMOs, no triclosan, no abrasive and no artificial flavors, sweeteners.

Our R&D Strength
We have a talented R&D team, including more than 20 professional chemists, all have bachelor degree or above with huge experience in innovation, inspection, etc. With our team of innovators and cooperation with world-renowned doctors of dental science, we develop new products, improve existing ones and collaborate with your team to bring new ideas to life.
We have our own professional lab to research, formulate and create unique teeth whitening and oral care products. Our commitment is to balance the highest level of whitening performance with the utmost safety and minimum sensitivity. Our flexibility and the close relationship we enjoy with our customers means we can experiment and explore a huge range of different formulas and textures before customizing them to each client’s tastes and needs. Our goal is to see brands grow and evolve, while maintaining their spirit of originality and innovation.

Our Production Strength
We invest a lot in our workshops and equipments to boost our capability. Our 100,000-level clean and dust-free workshops, ultra-clean water filtration systems and international advanced laboratories ensure the highest sanitary standards and purest teeth whitening gels. We have advanced mixing, liquid filling, cream filling equipments, R&D area in our cleanroom. We have a team of more than 15 experts with strong product development capabilities.
Besides, we have cutting, molding, testing, logo-printing, packaging and sealing equipment, large refrigerators, etc to guarantee the safety and whitening results of your OEM/ODM products. We have the ability to meet small or large volume wholesale with our own warehouse and manufacturing facilities, volume discounts is available.